Hey there, I’m Tina!

I’m a visual turned UX Designer with 9+ years of experience helping brands and organizations reshape digital and physical experiences.

During this time, I’ve had the pleasure of working in a diverse range of sectors including healthcare, real estate, and cannabis, both in agency, contract, and in-house roles.

With a strong mastery in visual, UI and brand design, translating brands into functional design systems and delightful user experiences comes as second nature. I take joy in being able to craft digital experiences that are not only user-centric and functional, but also tells a compelling narrative of each brand’s unique story.

The design process is non-linear, often chaotic, and never a simple, straightforward path. Being able to clearly communicate an idea is just as important as the idea itself - And why a critical eye for visual design and storytelling is infused within every step of my approach.

My fascination with psychology and human behaviour, and a desire for more complex problem-solving, drove the obvious shift from visual to UX design.

I currently live in the beautiful city of Vancouver, BC and in my spare time you’ll likely find me training for a half-marathon, wrestling with my dog for the socks, or trying to wrap my head around the newest TikTok trend.